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Datsun returns to production
The new Datsun GO Plus. NET PHOTO
Datsun confirms the introduction of another new model - Datsun GO to Indonesia. Datsun GO will be priced below 100 million Indonesian rupiah (about Shs22, 581,116 before taxes). Datsun GO+ will create an all-new segment in Indonesia, being the only model with three rows of seats in this price range. Both cars will be produced at the Nissan Motor plant in Purwakarta, Indonesia.
Datsun also confirmed that the Datsun GO hatchback will become the second product in the brand’s Indonesian range from 2014, with specific tailoring for the needs of Indonesian customers. Last month’s world premiere represents the Datsun model line-up debut in Indonesia.
“With the return of the Datsun brand, we are changing mobility. And we’re ensuring greater access to the pride, independence and opportunities that car ownership,” said Carlos Ghosn, Nissan Motor Co., Ltd. President and CEO, unveiling the cars.
The Datsun GO+ is a seven seater MPV developed as a move-able cozy family lounge able to accommodate all family members in one car for the journey. With its compact dimensions, the car is versatile and practical five-door three-row MPV with smart front-seating configuration. Depending on the family-customers’ needs, the new Datsun GO+ will offer extra two seats in the back or an additional cargo space.
The light-weight car is equipped with a 1.2cc engine and five-speed manual transmission, tuned for fuel efficiency and good acceleration, whilst delivering agility on congested roads.
About Datsun
Nissan Motor Company announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti, in March 2012. Datsun represents 80 years of accumulated Japanese car-making expertise. Datsun vehicles will start sales in India, Indonesia, Russia and South Africa from 2014.
Datsun’s History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson -which later changed to Datsun.
