Top sustainability strategies for small businesses

The growth of small and medium enterprises (SMEs) in Uganda has reached an all-time high, with an estimated 1.1 million SMEs operating across various sectors, according to a World Bank report. Despite this growth, one-third of Ugandan SMEs, especially small businesses, fail to survive their first year.

This high failure rate is largely attributed to poorly structured sustainability frameworks, which limit growth potential and competitiveness. 

Common challenges include inadequate technical and management skills, limited financial literacy, and restricted access to long-term financing.

Fortunately, there are numerous opportunities and solutions available to SMEs for sustainable growth. Financial literacy programmes, frequently organised by financial institutions such as banks, equip SMEs with essential tools for better financial management, improving cash flow, and making informed business decisions. These programmes address typical business challenges by offering tailored financial solutions through banking products and services.

Incorporating digital solutions into daily operations can increase efficiency, productivity, and overall performance. 
According to Statista, SMEs that adopt digital tools for process automation and customer interaction experience improved operational efficiency and enhanced cash flow. Online banking platforms, for instance, streamline transactions, reduce manual paperwork, and provide real-time insights, all of which aid in better financial management and decision-making.
Access to loan programmes is another powerful strategy for ensuring SME sustainability. 

A Microsave report reveals that 70 percent of Ugandan SMEs face unmet credit needs. Challenges such as high interest rates, strict collateral requirements, and a lack of tailored financial products make accessing loans difficult. 

Loan programmes like the GROW Loan, funded by the World Bank and implemented by the Ministry of Gender,  are designed to provide equitable access to credit, especially for marginalised groups like female entrepreneurs who often face gender-based barriers in securing loans.

A product diversification strategy is also critical for SME sustainability. By developing new products or expanding into different markets, SMEs can reduce dependency on a single revenue stream, mitigate risks, and increase their competitiveness. 

Diversification
Diversification allows businesses to respond to changing consumer preferences and leverage untapped market opportunities, fostering long-term growth and stability.

SMEs in Uganda have immense growth potential, but they must adopt structured sustainability frameworks to overcome the challenges they face. By improving financial literacy, embracing digital tools, leveraging loan programs, and diversifying their products, SMEs can enhance their resilience and growth potential, ensuring long-term success in an increasingly competitive business environment.

James Olany is a strategy and business manager at Equity Bank.