A Journalist's World Cup Odyssey

A journey from the humble environs of Lugogo to the grandest of stages in the Caribbean, my quest to capture Uganda's cricketing odyssey unfolded amidst a backdrop of VIP treatment, iconic encounters, and unforgettable highs and lows.

Stunning Victory

Uganda’s senior men's national cricket team started their campaign with determination and hope. From the outset, the Cricket Cranes emerged as underdogs with an unyielding spirit. The highs were spectacular, with several standout moments that captured the world's attention. Toppling Papua New Guinea (PNG) in a nail-biter not only stunned the cricketing world but also had Uganda buzzing as the East African nation hogged the headlines. The tense, low-scoring match kept everyone on the edge of their seats, showcasing the team's resilience and fighting spirit in the three-wicket win.

In the same match, vice-captain Riazat Ali Shah delivered a stellar performance with the bat (33 runs off 58 balls) that earned him the Player of the Match (POTM) Award with his all-round brilliance crucial to Uganda's triumph.

Superb Bowling Gems

Veteran Frank Nsubuga's bowling was a marvel to witness. With figures of 4 overs, 2 maidens, 2 wickets for just 4 runs in that victory over PNG, he demonstrated why he remains a formidable force in cricket at 43. Young pacemen Juma Miyaji and Cosmas Kyewuta had everyone talking with their impressive performances. Their speed and skill promise a bright future and ignited discussions in franchise cricketing circles worldwide.

However, the journey was not without its lows. The batting was horrific, to say the least. The difference between Uganda’s innings and other countries was daylight. Lack of runs on board always meant that the bowlers were on their own, and the pressure of performing on an international stage took its toll. Yet, through every setback, the team’s resilience shone through, embodying the true spirit of Ugandan cricket. Tough lessons were learnt.

Time Zone Conundrum

Living between two worlds – East Africa and the Americas – was one of the most challenging aspects of covering the tournament. The time zone difference meant that while the Cricket Cranes were battling it out on the field, it was often the middle of the night back home in Uganda. Coordinating real-time updates, live tweets, and match reports required meticulous planning and relentless energy.

I often found myself in a perpetual state of jet lag. Balancing the immediate demands of on-ground coverage with the need to keep our fans back home informed was a tightrope walk. There were nights when I barely slept, working through the wee hours to ensure that Uganda woke up to the latest news.

Security & New Normal

Security was a constant undercurrent in the West Indies and USA, where strict protocols were in place to ensure the safety of players, officials, and media personnel. It was all similar to the security bio-bubbles experience endured post Covid-19 era.

Navigating this landscape was a challenge, but it also brought a sense of shared responsibility and solidarity. The isolation from the outside world, and the ever-present security measures added an extra layer of complexity. But it was all necessary to keep the tournament going and ensure everyone's safety.

Pre-Post Match Routines

Navigating pre-match preparations and post-match analyses became second nature. Covering the ICC T20 World Cup meant adhering to a rigorous schedule. Pre-match routines involved attending team briefings, capturing warm-up sessions, and conducting interviews. There was also a case of pre-match pressers, always conducted at match venues – far away from the team base and requests of photoshoots and extra interviews from international media.

The adrenaline of match day was unparalleled, with every ball, every run, and every wicket demanding immediate attention and analysis. Capturing the nerves and euphoria of match day, conducting flash interviews, and delving into the nuances of player dynamics defined my daily routine.

Post-match, the routine was equally demanding. Press conferences, player interviews, and match reports filled the hours after the final ball was bowled. The pressure to deliver accurate, engaging content was immense, but it was a task I embraced with passion.

VIP & Luxury Treatment

Despite the demanding schedule, the experience was made memorable by the VIP treatment and luxurious accommodations provided throughout the tournament. Staying in some of the most prestigious hotels around the globe added an element of comfort and prestige to the journey.

The Pegasus Suites in Georgetown, Guyana was the home of Uganda’s three Group C matches. With a breathtaking view on Santorini Island, it offered a serene escape after long days of covering training sessions, attending workshops, and matches.

The Hilton Honors in Port of Spain, Trinidad & Tobago hosted Uganda for its 10-day build-up and aside the luxury, it provided an ideal base for convenience and operations as the team settled in whereas the Hyatt Regency which was the home for the last Group C match against New Zealand provided an epitome of elegance, with top-notch facilities and a backdrop of the Atlantic Ocean.

On the team’s return journey, the team had a 12-hour layover at the Hilton Gardens London and had an exquisite tour of London at Canary Wharf, courtesy of team sponsor LycaMobile. And a night at the JW Marriott located beside the picturesque Dubai Water Canal was the final stopover with the team getting the best opportunity to do some last-minute shopping. The glamour of five-star accommodations offered respite amid relentless coverage demands.

Traveling across multiple countries meant experiencing the finest in air travel and airport services. The executive business class lounges and VIP lounges in various airports provided a much-needed respite between flights. From Entebbe to London Heathrow, Emirates Business Class redefined luxury as was the Virgin Atlantic flight from Heathrow to the Grantley Adams International Airport in Barbados, and back. The ICC-chartered flights across the West Indies from Barbados to Piarco International Airport in Trinidad and Cheddi Jagan International Airport in Guyana showcased true Caribbean charm.

Galaxy of Stars

Beyond the boundary ropes, I intertwined with cricketing royalty. From politicians, to celebrities, and global icons, the World Cup voyage was enriched by the constant running into these high-caliber personalities that became beautiful daily occurrences. From cricketing greats and great ambassadors of the game like Brian Lara and Chris Gayle to world beaters like Aussie opener David Warner, captain Mitchell Marsh to upstarts like Shamar Joseph and Shimron Hetmyer plus strategic leaders like Rovman Powell and New Zealander Kane Williamson as well as Andre Russell’s explosive talent.

Throughout the tournament, the Cricket Cranes received invaluable words of wisdom and encouragement from celebrated commentators, analysts, and coaches from the opposite dugouts, who shared their insights and experiences. Daren Sammy, Dwayne Bravo, Daren Ganga, Carlos Braithwaite (of the Remember the Name fame), Simon Doull, Danny Morrison, Ian Bishop, and Katey Martin, all legendary match winners and pinpoint accurate analysts, inspired the team.

These interactions were more than just motivational speeches; they were opportunities for the players to learn from the best, to understand the nuances of international cricket, and to draw inspiration from those who had been in their shoes. The commentators and analysts were keen to share the stories of the Ugandan players, highlighting their journey from humble beginnings to the world stage, and positioning them as inspirations for future generations back home.

Unique Experiences & Special Moments

The journey was peppered with unique experiences that made the coverage special. A highlight was the hosting at Everest Cricket Club in Georgetown by Speaker of Parliament Manzoor Nadir, offering a glimpse into the rich culture and hospitality of the West Indies.

The tour of London, courtesy of team sponsor LycaMobile UK, and the bus top ride from Entebbe to Lugogo organized by LycaUganda, were grand gestures of appreciation that left the team humbled and motivated to deliver their best, again whenever the chance avails itself.

A significant event was the meet and greet team luncheon with the media and stakeholders at Roza Dymz in Kololo – Kampala City on June 19. This gathering was the icing on the cake, providing an opportunity to reflect on the journey, share experiences, and celebrate the team's efforts. It was a moment of connection and camaraderie that underscored the collective spirit driving Ugandan cricket.

Captain Masaba’s Retirement

The announcement of Captain Brian Masaba’s retirement from T20Is and captaincy was a moment of mixed emotions. Known as ‘Master Confuser,’ Masaba's decision to step down while at the peak of his career was a testament to his leadership and foresight. His departure marked the end of an era but also set the stage for a new chapter in Ugandan cricket, signaling continuity and the beginning of fresh campaigns.

Forging Relationships & Growth

Despite the several challenges, the journey was filled with moments of pure joy. Witnessing Team Uganda's victories, sharing in their celebrations, and capturing the essence of their journey was a privilege. The support from fans back home, the camaraderie among the media team, and the unique experiences of traveling across the Caribbean and the USA were all worth the perseverance and added richness to the experience. The highs far outweighed the lows. The joy of seeing our team perform on the world stage, the thrill of capturing those moments, and the pride of sharing our story with the world made every challenge worthwhile.

Beyond the daily work, there was an ever-present chance to build meaningful relationships and connections that could significantly impact my career as a media personality. Interacting with international journalists, cricketing luminaries, stakeholders, commentators, and cricketing stars opened doors to new opportunities and collaborations. The journey transcended mere reporting, becoming a catalyst for personal growth and professional connections.

As the tournament drew to a close, there is a sense of fulfillment for the journalist in me and the Cricket Cranes who faced adversity but went on to defy odds and ignite national pride. Their journey from impoverished backgrounds to global recognition symbolised hope and perseverance. With each story I penned, the aim was to amplify their voices and inspire future generations of cricketers and journalists alike.

Five World Cup Highlights

• Uganda’s rollercoaster performance
• Navigating the time zone differences
• Dealing with mini bio bubble protocols
• Unique pre and post-match routines
• Moments of joy and camaraderie

WORLD CUP LESSONS FOR SPORTS FEDERATIONS

1. Professionalism in Media Relations:

I observed firsthand the professionalism and efficiency of media relations at international tournaments. Clear communication channels, timely press releases, and accessible media resources ensure seamless coverage. Implementing similar standards back home would enhance transparency and media engagement, fostering a positive image of regional sports.

2. Strategic Event Organization:

The meticulous planning and execution of match-day logistics were crucial in maintaining the flow of events. From pre-match rituals to post-match press conferences, every detail was carefully orchestrated. Adopting structured event management practices would streamline continental sporting events, enhancing spectator experience and media coverage.

3. Player & Fan Engagement:

The emphasis on player accessibility and fan engagement at international tournaments highlighted their importance in promoting sports culture. I witnessed firsthand how interactive fan zones, ICC Cricket 4 Good sessions, and social media activations amplified the tournament's reach. Implementing similar initiatives locally would nurture fan loyalty and community support for homegrown athletes.

4. Utilization of Digital Platforms:

Digital innovation played a pivotal role in amplifying the tournament's visibility and engaging global audiences. Real-time updates, interactive content, and multimedia storytelling captivated fans worldwide. Integrating robust digital strategies, including live streaming, social media campaigns, and athlete profiles, would enhance the visibility of African sporting events and athletes.

5. Adaptability & Resilience:

Navigating the challenges of time zone differences, and bio-secure protocols underscored the importance of adaptability and resilience in sports management. I learned firsthand the value of contingency planning, crisis management, and maintaining operational flexibility. Equipping Africa’s sports associations with robust contingency plans and crisis response frameworks would mitigate risks and ensure continuity during unforeseen circumstances.

6. Leadership & Governance:

Effective leadership and governance were evident as was fostering collaboration, accountability, and strategic decision-making. I observed the role of strong leadership in driving innovation, fostering partnerships, and achieving collective goals. Strengthening leadership capacities within African sports associations would enhance organizational effectiveness.

7. Cultural Exchange & Diversity:

The World Cup provided a platform for cultural exchange, celebrating diversity and inclusivity within the global cricketing community. I experienced firsthand the power of sports in transcending cultural barriers and uniting people from diverse backgrounds. Promoting cultural exchange programs, diversity initiatives, and inclusive practices within continental sports associations would enrich community engagement and foster mutual understanding.